Piracy of video sites, is a dead end. Way out in terms of capital, the future of these large video site to be listed, without good credit does not work; from public view, more and more righteous forces abandon them, especially the advertisers. Does not reflect on the past re-done, they started by pirated video site, will dig a pit for themselves, from the underground excavation.
It is reported that, at the first joint action to prosecute Youku process, the anti-piracy alliance will Coca-Cola to court. Thus, advertisers spent the money put into advertising, but attracted a show. If the anti-piracy alliance hardened, advertisers had to have concerns about the future, not the brand reputation began to give up the video site.
Anti-Piracy Alliance Adds New Army Team
October 28, with Sohu, emotional network, excellent friends Pollock to represent "China Network Video Anti-Piracy Alliance" held a news conference in Shenzhen, officially announced the launch of the second round of anti-piracy coalition joint operations.
"China Network Video Anti-Piracy Alliance" in September this year by the Sohu, emotional network, excellent friends Pollock initiated the establishment of new media such as China, and its purpose is "to boycott the network infringement and piracy behavior." Prior to that, "Anti-Piracy Alliance" to prosecute violations Youku placed on file 111, the primary election in Shenzhen, mainly for Thunder - Thunder's headquarters in Shenzhen.
The conference is mainly crusade Thunder together. "China Network Video Anti-Piracy Alliance," said Thunder piracy networks exist for a long, serious damage to their interests. Present evidence that they total 369 Thunder movie piracy, the first batch sent to 100 cases of litigation, the Court of Nanshan District, Shenzhen City, 100 cases have been officially placed on file.
"IT Business News Network" learned that on October 28, the first official to join Lok Watch Anti-Piracy Alliance, the Alliance has expanded steadily, incoming torrents. Le, senior vice president of LIU Yong Watch the recent world's largest BT Wang Zhan "Pirate Wan" is the Swedish court Xuanbu ordered to close down to explain the current 閿欒 Thunder Web site business model.
This year in August, the Swedish court ultimately "Pirate Bay" four co-founder, made one year in prison and pay a total of 3,000 million Swedish kronor (about 3.8 million U.S. dollars) fine judgments. LIU that Thunder current business model and copyright of the road opposite. Watch Thunder Music piracy has been evidence of more than 20 films, including "Painted Skin", "Red Cliff", "Crazy Racer," "potential," "Forbidden City Cop Page dog" and so on.
However, the Thunder turned on, said Sohu's behavior, in essence, by "anti-piracy" in the name of fight against competitors in Beijing and Shenzhen to sue Sohu infringement. Meanwhile, the Thunder will hold a press conference at the same time, distribution of information to reporters, 10 asked, "Sohu, excellent friends Bullock" has needle-to-head.
Excited net refuted the anti-piracy Alliance Thunder point of view. "China because of rampant piracy, in the past is very long time now, accumulated by piracy Shouhai Zhe Qin Fan's voice broke out this year Jiti." Excited Net brand director Li Li 琛ㄧず, "We hope that the League of Nations, to draw industry Zaoyi numb The do not care about copyrights. Anti-Piracy Union mind is very simple, we are not against a company or several companies, but to go through this action to the sound development of the industry on the road. "
Advertisers have concerns
"At present, there are some genuine misunderstanding of the industry, some say genuine means user can not provide a better service, in our view is nonsense." Excited network said, "Quite the contrary, the current sharing site because the content varies greatly, many content from the BT download or buy the DVD discs in the front of the screen, subtitles are very poor. In the past we made contact with the advertisers, they think so. "
LIU said that in the business model, the Thunder in a positive manner recommended by the copyright owner theft drama, especially in open court, denied the films and television shows in broadcast advertising insert the patch was not put in by the Thunder, but the film comes with its own This disregard of the interests of advertisers, to bring the legal risks advertisers. If the Thunder can not adjust the current copyright, in addition to anti-piracy alliance members, there are a lot a lot of television drama production side of the Thunder is about to begin large-scale litigation.
Anti-piracy is a long arduous process, encouraging the anti-piracy has made some achievements, Yau excited as infringing net ", if you're" the outcome of cases, was sentenced to compensate 150,000 yuan. Meanwhile, more and more advertisers to stand genuine, they may really change the situation of piracy in China. More and more advertisers are from the original cheated, deceived by the state of awakening.
"Over time, I visited a lot of intensive big brand clients, many of which are Fortune 500 clients, communicate with them and found that they share the site's image has been seen more clearly, and represent the poor quality, representing the the risk of copyright piracy. put in a do not know what tomorrow From the website, many of the content is not controllable, which greatly affected the company's brand image. "excited net senior, said," a treasure of their brand is The advertisers, how at ease so that your brand with the upload do not know what these sites mingled together? as a genuine force to support, as more and more advertisers to support genuine change in the industry will be accelerated. "
The excellent friend Bullock Technology Co., Ltd. is CEO Shao to the small general pointed out that "when China's Internet development today, when China Network Video Anti-Piracy Union in Beijing for the first time holds up a sword, we hope that through their own actions, the whole society, the whole industry to publish a message in the rampant piracy of 2035, the Chinese today should distinguish between pirated and genuine time, genuine power has begun to lift up sword against declaration of war. "
"Fight against piracy, we will, regardless of region, there is piracy in any regions of the facts will be launched." Shao said to D, from the piracy business chain, in addition to combat piracy, the company will be more film production company co- to provide quality content and services, but also bring benefits to advertisers. We also will appeal to all the video pre-piracy ads of customers, Ru Guo unthinking brand advertising so easily be loaded into Zhexiedaoban Shipin Shang, not only will not achieve Tisheng products and corporate image of the purposes and Haihui to the great De Shanghai enterprise itself.
Anti-Piracy Union reminded domestic and international brand advertisers, the excellent Cool, Thunder website advertising time attention to legal risk. Union is not against the advertiser, advertisers, advertising in these two sites are being deceived by the conduct, Advertisers do not know or did not subjectively aware of ads for sites involved in acts of piracy, in fact siding with the bully, we would like 100% sincerity, to allow time for advertisers to correct. Page ads in piracy, not only have a negative impact on brand value, the Alliance will be additional time to retain the right to joint legal responsibility.
"Thunder in the courts openly deny the films and television shows in broadcast advertising insert the patch was not put by the Thunder, which disregard the interests of the advertisers, advertisers will bring a legal risk, the same as in the Banded." Music Watch Hong Liu, senior vice president, said.
It is reported that, at the first joint action to prosecute Youku process, the Union will be Coca-Cola to court. So, advertisers spent the money put into advertising, but attracted a show. If the anti-piracy alliance hardened, advertisers had to have concerns about the future, not the brand reputation began to give up the video site.
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